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House of Simplicity

Curatorship and exhibition design

with Christian Magaldi

Mexico City, Mexico


Under the publicity event "House of Simplicity", Philips commissioned six young architects to produce stands where the prototype display products to be launched in the future. Our proposal decontextualized objects present in a landscape indefinite, diffuse, and endless. In this vacuum without shadows, the products become more important and unpredictable meanings. The curvature is achieved by tilting the mirrors by 7 cm, causing the infinite is present not in terms of distance but because of the inability to see beyond.

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